Bare Escentuals® Opening at Dulles Town Center
Dulles, Virginia, June 15, 2011 — Lerner Enterprises of Rockville, Maryland, Washington, D.C.’s largest private real estate developer, is proud to announce that Dulles Town Center, Loudoun County’s only super-regional enclosed mall, just made shopping in Loudoun County that much more exciting with the addition of Bare Escentuals®, creator of the revolutionary mineral makeup. The 2,500 square-foot luxurious boutique is projected to open in June 20th, 2011.
The Bare Escentuals® boutique will be an experiential concept with full service beauty bars and enticing décor. The boutique will be located on the lower level, adjacent to Center Court and the newly remodeled and expanded Express in the Macy’s corridor. Dulles Town Center features a wide array of health and beauty choices including Oasis Aveda Concept Salon & Spa, My T.I.G.I Boutique & Salon, and Bath & Body Works among many others.
“We are very pleased to be opening our first location in Loudoun County and to be at Dulles Town Center. Our newest boutique location will provide great synergy for our existing customers in the Northern Virginia market and of course, we are looking forward to meeting many new clients at our opening,” said Leslie Blodgett, creator and CEO of Bare Escentuals®.
“Bare Escentuals® is the perfect complement to an impressive and expanded collection of lifestyle retailers at Dulles Town Center including Nordstrom, Caché, Swarovski, The Cheesecake Factory, and P.F. Chang’s China Bistro” said William J. Winterburn, Vice President of Retail Leasing for Lerner. “We will continue to provide the very best retail and dining options for our shoppers at Dulles Town Center and are pleased to add Bare Escentuals® to our mix,” he concluded.
Dulles Town Center mall is a joint venture development by Lerner Enterprises and CIGNA.
About Bare Escentuals, Inc.
Bare Escentuals, Inc. is one of the leading prestige cosmetic companies in the United States and an innovator in mineral-based cosmetics. The company utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell cosmetics, skin care, and body care products under its bareMinerals, RareMinerals, Buxom and md formulations brands worldwide. For further information please visit: www.bareescentuals.com.
About Dulles Town Center
Dulles Town Center (ShopDullesTownCenter.com) is a 554-acre master planned commercial, retail and office park in Dulles, Virginia. Within the planned development, Dulles Town Center mall, developed by Lerner Enterprises and CIGNA, managed by the Lerner organization, is a two-level regional shopping center comprised of approximately 1.4 million square feet of retail space that includes Nordstrom, Macy’s, Lord & Taylor, JCPenney, Sears, P. F. Chang’s China Bistro, The Cheesecake Factory, Banana Republic, Swarovski, Caché, Hollister, LOFT, Abercrombie & Fitch, Dick’s Sporting Goods in addition to approximately 185 specialty stores and restaurants. The mall is located at the intersection of Virginia Routes 7 and 28 in Dulles, Virginia, five miles from Washington Dulles International Airport in Loudoun County. In data released in February 2011, Loudoun County is the top location in the nation for households aged 25-34 earning $100,000 a year or more and maintained the highest median household income in the country which is currently $114,204, according to Nielsen’s, the global consumer information company, Loudoun County is one of the fastest growing counties in the United States with its population nearly doubling in the last decade. According to the U.S. Census Bureau, Loudoun County is the fifth fastest growing county in the nation and is number three among counties with populations greater than 100,000. According to the Loudoun County Department of Economic Development, in the coming decade, the anticipated population is expected to experience a nearly 25% increase from 2010.
About Lerner Enterprises
Lerner Enterprises (Lerner.com) of Rockville, Maryland, founded by Theodore N. Lerner in 1952, is Washington, D.C.’s largest private real estate developer and is involved in all phases of commercial, residential, retail, hotel and mixed-use real estate. This includes planning, development, construction, leasing, asset and property management. Lerner has developed and currently manages more than 15 million square feet of office buildings, retail centers and residential communities. Lerner’s retail portfolio includes: Dulles Town Center mall (ShopDullesTownCenter.com), Dulles, VA; White Flint (ShopWhiteFlint.com), North Bethesda, MD; Fallsgrove Village Center (FallsgroveVillageCtr.com), Rockville, MD; Dulles 28 Centre (Dulles28Centre), Dulles, VA; Annapolis Harbour Center (AnnapolisHarbourCenter.com), Annapolis, MD; North Point Village Center (NorthPointVillage.com) and The Spectrum at Reston Town Center (TheSpectrumatRTC.com), both in Reston, VA; among many others. Lerner was also the original developer of Tysons Corner Center and Tysons Galleria in Tysons Corner, VA; and Wheaton Plaza in Wheaton, MD.