Ann Taylor to Open Area’s First New ‘Fashion Forward’ Concept Store at Dulles Town Center
Dulles, Virginia, July 12, 2011 – Lerner Enterprises of Rockville, Maryland, Washington, D.C.’s largest private real estate developer, announced today Ann Taylor, the leading retailer of women’s apparel and fashion mainstay, will be opening its newest concept store design at Dulles Town Center Mall, located at the intersection of Routes 28 and 7 in Dulles, Virginia. The store is expected to open in October 2011 for the holiday season. The new Ann Taylor store will be located on the lower level, adjacent to Center Court. This will be Ann Taylor’s first new concept store in the Washington, D.C. Metropolitan Area. Since fall 2010, Ann Taylor has opened select new concept stores in major cities across the country including New York, Boston, Miami, Boca Raton, Dallas, and Seattle.
The 4,000 square foot store will be Ann Taylor’s new store design transcending the shopping experience that is intimate, stylish and aspirational. The new store concept includes a runway of mannequins down the center of the store that reflect the top looks for the season and will be merchandised by categories including women’s suits, accessories and casual wear. Additionally, luxurious, intimate dressing rooms and other elegant details throughout will inject personality and warmth into the trend setting shopping environment.
“The new Ann Taylor is chic and stylish with a more fashion forward direction to address the needs of today’s modern working women,” said Lisa Axelson, Head Designer and a member of the Council of Fashion Designers of America (CFDA). “Our new concept stores are a reflection of our new fashion direction. They are light, modern, feminine, and designed to showcase the full Ann Taylor collection while making our client feel comfortable and welcome.”
“We are honored that Ann Taylor selected Dulles Town Center to unveil their new store concept to the Washington, D.C. Metro Region,” stated William J. Winterburn, Vice President of Retail Leasing at Lerner. “Ann Taylor and the recently opened Bare Escentuals® Boutique further expand upon our collection of premium lifestyle retailers at Dulles Town Center including Nordstrom, Banana Republic, Abercrombie & Fitch, Fink’s Jewelers, Caché, LOFT, Swarovski, The Cheesecake Factory and P.F. Chang’s China Bistro among many others,” he added.
About Ann Taylor
Ann Taylor defines what it means to be chic, smart and sophisticated. Always relevant, always stylish—Ann Taylor offers beautiful, refined fashion designed for how women live today. Ann Taylor operates 265 stores across the United States, as well as online at anntaylor.com. Ann Taylor is a division of ANN INC (NYSE: ANN).
About Dulles Town Center
Dulles Town Center (ShopDullesTownCenter.com) is a 554-acre master planned commercial, retail and office park in Dulles, Virginia. Within the planned development, Dulles Town Center mall, developed by Lerner Enterprises and CIGNA, managed by the Lerner organization, is a two-level regional shopping center comprised of approximately 1.4 million square feet of retail space that includes Nordstrom, Macy’s, Lord & Taylor, JCPenney, Sears, P. F. Chang’s China Bistro, The Cheesecake Factory, Banana Republic, Abercrombie & Fitch, Swarovski, Caché, Hollister, LOFT, Dick’s Sporting Goods in addition to approximately 185 specialty stores and restaurants. The mall is located at the intersection of Virginia Routes 7 and 28 in Dulles, Virginia, five miles from Washington Dulles International Airport in Loudoun County. In data released in February 2011, Loudoun County is the top location in the nation for households aged 25-34 earning $100,000 a year or more and maintained the highest median household income in the country which is currently $114,204, according to Nielsen’s, the global consumer information company. According to the U.S. Census Bureau, Loudoun County is the fifth fastest growing county in the nation and is number three among counties with populations greater than 100,000. Loudoun County Department of Economic Development reports, its population nearly doubling in the last decade and anticipates the population to experience a nearly 25% increase from 2010, in the coming decade.
About Lerner Enterprises
Lerner Enterprises (Lerner.com) of Rockville, Maryland, founded by Theodore N. Lerner in 1952, is Washington, D.C.’s largest private real estate developer and is involved in all phases of commercial, residential, retail, hotel and mixed-use real estate. This includes planning, development, construction, leasing, asset and property management. Lerner has developed and currently manages more than 15 million square feet of office buildings, retail centers and residential communities. Lerner’s retail portfolio includes: Dulles Town Center (ShopDullesTownCenter.com), Dulles, VA; White Flint (ShopWhiteFlint.com), North Bethesda, MD; Fallsgrove Village Center (FallsgroveVillageCtr.com), Rockville, MD; Dulles 28 Centre (Dulles28Centre), Dulles, VA; Annapolis Harbour Center (AnnapolisHarbourCenter.com), Annapolis, MD; North Point Village Center (NorthPointVillage.com) and The Spectrum at Reston Town Center (TheSpectrumatRTC.com), both in Reston, VA; among many others. Lerner was also the original developer of Tysons Corner Center and Tysons Galleria in Tysons Corner, VA; and Wheaton Plaza in Wheaton, MD.