White Flint to Retain Name Within the Pike District
North Bethesda, Maryland, December 11, 2014 – Lerner Enterprises, one of Washington, D.C.’s largest private real estate developers, and The Tower Companies, the largest Green Builders in the nation’s capital, both of Rockville, Maryland, announced today that it will retain the name White Flint within the Pike District, located in Montgomery County, Maryland.
“It has always been our plan to keep the name because of its historical and recognizable brand equity,” said Edward de Avila, Vice President of Redevelopment for Lerner, a co-developer of White Flint. “White Flint will continue to create an authentic connection between the area’s past and future as it redefines White Flint and delivers the strongest sense of place for the community,” he added.
The Pike District brands the larger Rockville Pike corridor and reflects a cohesive economic marketing opportunity, while White Flint remains an enduring name and one of value within the local community. “We recognize that there was some confusion, which stemmed from the distinguished brand equity of White Flint and how it has extended beyond the mall property,” de Avila stated.
Both Lerner and The Tower Companies support the position of a comprehensive marketing effort for the Rockville Pike corridor which was needed to identify the area that extends from North Bethesda to the City of Rockville. “We look forward to working together with the County to distinguish the Pike District as a vibrant economic development district,” he said in closing.
White Flint continues with its plan to transform the immediate area from a suburban community into a transit oriented, smart growth, walkable-urban community where people and businesses want to live – work – shop.
About Lerner Enterprises
Based in Rockville, Maryland, Lerner (Lerner.com) was founded by Theodore N. Lerner in 1952 and, is one of Washington, D.C.’s largest private real estate developers. The company is involved in all phases of commercial, residential, retail, hotel and mixed-use real estate including planning, development, construction, leasing and asset and property management. Lerner has developed and currently manages more than 20 million square feet of office buildings, retail centers and residential communities. Lerner´s retail portfolio includes such notable assets as Dulles Town Center (ShopDullesTownCenter.com), Dulles, VA; Fallsgrove Village Center (FallsgroveVillageCtr.com), Rockville, MD; Dulles 28 Centre (Dulles28Centre.com), Dulles, VA; Annapolis Harbour Center (AnnapolisHarbourCenter.com), Annapolis, MD; North Point Village Center (NorthPointVillage.com) and The Spectrum at Reston Town Center (TheSpectrumatRTC.com), both in Reston, VA; among many others.
Lerner’s newest developments include:
About The Tower Companies
The Tower Companies (TowerCompanies.com) is a family-owned, award-winning real estate development company founded by Albert Abramson in 1947. Tower has pioneered the building of USGBC LEED® certified residential and commercial properties and its portfolio includes over 5 million square feet of office buildings, office parks, lifestyle centers, regional malls, eco-progressive live-work-play communities and hotels in the Washington, DC Area. Additionally, a 3.8 million square foot Blair Master Plan redevelopment is in progress for vibrant urban living in Downtown Silver Spring, MD, including five acres of public parks, and a 5.4 million square foot White Flint mixed-use redevelopment is in progress in North Bethesda, MD.
Among its signature properties are Blair Towns, the first LEED® Certified Apartment in the United States, Washington Square, 2000 Tower Oaks Boulevard, The Millennium Building, The Tower Building, 1050 K Street, White Flint North (home to the United States Nuclear Regulatory Commission), River Creek Club and Bethesda Place Office and Apartments. 90% of The Tower Companies properties are LEED® certified, 65% of its commercial office building portfolio is ENERGY STAR® certified and 100% of GHG building emissions are offset with wind power and carbon credit purchases. The Tower Companies has received numerous awards and recognition for its commitment to sustainability, energy independence and building some of the healthiest buildings in the region by national organizations, and Federal and State agencies. These organizations include, but are not limited to, the US Green Building Council, Urban Land Institute, Harvard University, US Department of Energy, US Environmental Protection Agency, District Department of the Environment and the State of Maryland. In 2013, Tower became the first, two-time winner of the District of Columbia’s Mayor’s Sustainability Award and 2000 Tower Oaks Boulevard was internationally recognized in the World’s Greenest Building Book by Jerry Yudelson and Ulf Meyer. The Tower Companies is proud to be a Carbon Neutral organization.